By: Peter Hobday (@phobday)
Absolutely right. If you are losing money because your price is artificially low, then raise it — for both cover price and advertising rates! What is stopping these silly publishers is the competition....
View ArticleBy: Taariq Lewis
Agreed. With competition currently fierce at the low-end, the best bet for newspapers is to continue to communicate an upmarket strategy for print. 1) Raise your Prices 2) Raise perceived value of...
View ArticleBy: Subir o preço dos jornais pode ser a solução, dizem… : Ponto Media
[...] EU NÃO acredito, mas Frédéric Filloux defende-o: Why newspapers must raise their price. [...]
View ArticleBy: Tim
I reckon there’s bucket loads of revenue in advertising – but via mailing lists. Newspapers are failing – MISERABLY – at segmenting users. The Australian Financial Review is a case in point. They have...
View ArticleBy: Richard G. Lewis
I’d go back to newspapers, regardless of price, if they’d improve the quality of paper – black, ink-stained fingers from cheap ink and paper are a pain.
View ArticleBy: Un estudio recomienda a los periódicos de EEUU que suban el precio de la...
[...] Why newspapers must raise their price Share this:TwitterFacebookLinkedInCorreo electrónicoImprimirMe gusta:Me gustaBe the first to like this. [...]
View ArticleBy: Ted T.
Raising prices does guaranty that you will never attract another generation of readers. When I was a starving college student I still could afford to buy the New York Times and they gained a life long...
View ArticleBy: Peter Hobday (@phobday)
Ted T — Raising prices does not guarantee anything. Especially, it does not guarantee ‘losing a generation of readers’. You cannot make assumptions about thousands of readers like that. You have put...
View ArticleBy: Tim
The comments here are interesting. Clearly a multi media approach is needed. Digital/online – monetise by subscription As above, but bombard people with ads Mailing lists – VERY targeted advertising...
View ArticleBy: Dan Meadows
I think you’re right about the premium approach, but it may be self defeating because it will require significantly more investment in content. Simply slapping a higher price on what they produce now...
View ArticleBy: Gulf Coast Rising News | Circulation revenue rises despite newspaper...
[...] Monday Note | The Evening Sun | Journalism.co.uk Print readers are “super loyal and super solvent,” argues Frédéric Filloux, so why not ask them to cough up more? Among other benefits: There is...
View ArticleBy: jon
one price hike won’t mean much. three or four hikes over ten years, with a shrinking news hole…that’s a different story. The cumulative effect of repeated price hikes and staff cuts will only be...
View ArticleBy: Circulation revenue rises despite newspaper price hikes | Astrid Bidanec
[...] Monday Note | The Evening Sun | Journalism.co.uk Print readers are “super loyal and super solvent,” argues Frédéric Filloux, so why not ask them to cough up more? Among other benefits: There is...
View ArticleBy: ‘’Perché i quotidiani devono aumentare i prezzi di vendita’’ | LSDI
[...] ma può anche essere la loro unica possibilità per rimanere a galla’’ – Nella sua ultima nota settimanale del lunedì, Frédéric Filloux cita questa sintesi di una ricerca della Simon-Kucher &...
View ArticleBy: Eric Zylstra
I bet if we look at the demographic distribution of paper customers, the market for _any_ paper print will be die out in less than 30 years–and that would be assuming everyone would continue their...
View ArticleBy: The decline of newspaper advertising revenue continues « Business...
[...] Why newspapers must raise their price (mondaynote.com) Share this:EmailTwitterFacebookLinkedInStumbleUponPinterestTumblrLike this:LikeBe the first to like this. Categories: Digital Tags:...
View ArticleBy: Gary
Newspapers are full of Ads. The Advertisers pay for the paper. As a consumer the price should be very low. The price is only to cover the availability and/or the Home Delivery cost, not the actual...
View ArticleBy: Peter Hobday (@phobday)
Gary – yes, that is true about adverts, but only for the broadsheets. The cover price is the major source of revenue for the tabloids.
View ArticleBy: זריקות בוטוקס נגד זיעה
זריקות בוטוקס נגד זיעה… … בוטוקס שפתיים – על כן, יש לברר כי חדר הניתוח עומד בדרישות משרד הבריאות בארץ. הכנה זו צריכה להתחיל כארבעה שבועות לפני ניתוח מתיחת זריקות בוטוקס נגד זיעה, תוכל להסתפק בוטוקס,...
View ArticleBy: EScomunicación » Por qué subir el precio de los periódicos puede...
[...] hay otra opción que apuntó Frederic Filoux en su Monday Note: subir el precio de la edición impresa. Puede parecer una mala decisión en el corto plazo, pero [...]
View ArticleBy: Aumento dei Ricavi dal Cartaceo | Il Giornalaio
[...] da un’analisi equivalente effettuata relativamente ai quotidiani inglesi [non tabloid] che mostrava gli stessi risultati per il periodo [...]
View ArticleBy: Printing
Banner Printing is smart way for adverting to your business, also Graphics are available in HD resolution, and it’s really powerful display medium and fabric banners can be hanging using a rope,...
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