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By: Peter Hobday (@phobday)

Absolutely right. If you are losing money because your price is artificially low, then raise it — for both cover price and advertising rates! What is stopping these silly publishers is the competition....

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By: Taariq Lewis

Agreed. With competition currently fierce at the low-end, the best bet for newspapers is to continue to communicate an upmarket strategy for print. 1) Raise your Prices 2) Raise perceived value of...

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By: Subir o preço dos jornais pode ser a solução, dizem… : Ponto Media

[...] EU NÃO acredito, mas Frédéric Filloux defende-o: Why newspapers must raise their price. [...]

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By: Tim

I reckon there’s bucket loads of revenue in advertising – but via mailing lists. Newspapers are failing – MISERABLY – at segmenting users. The Australian Financial Review is a case in point. They have...

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By: Richard G. Lewis

I’d go back to newspapers, regardless of price, if they’d improve the quality of paper – black, ink-stained fingers from cheap ink and paper are a pain.

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By: Un estudio recomienda a los periódicos de EEUU que suban el precio de la...

[...] Why newspapers must raise their price Share this:TwitterFacebookLinkedInCorreo electrónicoImprimirMe gusta:Me gustaBe the first to like this. [...]

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By: Ted T.

Raising prices does guaranty that you will never attract another generation of readers. When I was a starving college student I still could afford to buy the New York Times and they gained a life long...

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By: Peter Hobday (@phobday)

Ted T — Raising prices does not guarantee anything. Especially, it does not guarantee ‘losing a generation of readers’. You cannot make assumptions about thousands of readers like that. You have put...

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By: Tim

The comments here are interesting. Clearly a multi media approach is needed. Digital/online – monetise by subscription As above, but bombard people with ads Mailing lists – VERY targeted advertising...

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By: Reagan

FF, Good to have you back.

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By: Dan Meadows

I think you’re right about the premium approach, but it may be self defeating because it will require significantly more investment in content. Simply slapping a higher price on what they produce now...

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By: Gulf Coast Rising News | Circulation revenue rises despite newspaper...

[...] Monday Note | The Evening Sun | Journalism.co.uk Print readers are “super loyal and super solvent,” argues Frédéric Filloux, so why not ask them to cough up more? Among other benefits: There is...

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By: jon

one price hike won’t mean much. three or four hikes over ten years, with a shrinking news hole…that’s a different story. The cumulative effect of repeated price hikes and staff cuts will only be...

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By: Circulation revenue rises despite newspaper price hikes | Astrid Bidanec

[...] Monday Note | The Evening Sun | Journalism.co.uk Print readers are “super loyal and super solvent,” argues Frédéric Filloux, so why not ask them to cough up more? Among other benefits: There is...

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By: ‘’Perché i quotidiani devono aumentare i prezzi di vendita’’ | LSDI

[...] ma può anche essere la loro unica possibilità per rimanere a galla’’ – Nella sua ultima nota settimanale del lunedì,  Frédéric Filloux cita questa sintesi di una ricerca della Simon-Kucher &...

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By: Eric Zylstra

I bet if we look at the demographic distribution of paper customers, the market for _any_ paper print will be die out in less than 30 years–and that would be assuming everyone would continue their...

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By: The decline of newspaper advertising revenue continues « Business...

[...] Why newspapers must raise their price (mondaynote.com) Share this:EmailTwitterFacebookLinkedInStumbleUponPinterestTumblrLike this:LikeBe the first to like this. Categories: Digital Tags:...

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By: Gary

Newspapers are full of Ads. The Advertisers pay for the paper. As a consumer the price should be very low. The price is only to cover the availability and/or the Home Delivery cost, not the actual...

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By: Peter Hobday (@phobday)

Gary – yes, that is true about adverts, but only for the broadsheets. The cover price is the major source of revenue for the tabloids.

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By: Why newspapers must raise their price

[...] From Monday Note [...]

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By: זריקות בוטוקס נגד זיעה

זריקות בוטוקס נגד זיעה… … בוטוקס שפתיים – על כן, יש לברר כי חדר הניתוח עומד בדרישות משרד הבריאות בארץ. הכנה זו צריכה להתחיל כארבעה שבועות לפני ניתוח מתיחת זריקות בוטוקס נגד זיעה, תוכל להסתפק בוטוקס,...

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By: EScomunicación » Por qué subir el precio de los periódicos puede...

[...] hay otra opción que apuntó Frederic Filoux en su Monday Note: subir el precio de la edición impresa. Puede parecer una mala decisión en el corto plazo, pero [...]

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By: Aumento dei Ricavi dal Cartaceo | Il Giornalaio

[...] da un’analisi equivalente effettuata relativamente ai quotidiani inglesi [non tabloid] che mostrava gli stessi risultati per il periodo [...]

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By: Printing

Banner Printing is smart way for adverting to your business, also Graphics are available in HD resolution, and it’s really powerful display medium and fabric banners can be hanging using a rope,...

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